The Future Automotive Group’s six decades of automotive excellence are largely due to the original values instilled by the late Gene Pleau. His reputation in the industry was nothing short of remarkable and memorable. He was the epitome of the Greatest Generation, leading with patriotism, drive, and an unwavering commitment to teamwork. His infamous mindset, Whatever It Takes “WIT,” began while serving in World War II and carried on through his leadership at Downtown Ford, Future Ford of Roseville, and eventually the entire Future Automotive Group organization.

WIT is not just a mindset but a commitment to earning a customer’s complete satisfaction, whether in sales, parts, or service. It reflects the dedication to treating each customer like a valued member of our family, ensuring that every experience is positive and memorable. This customer-first approach builds loyalty, turning first-time buyers into repeat customers who feel confident in referring us to their own friends and family. At the heart of Future Automotive Group, WIT represents a promise that we will always go the extra mile to create relationships based on trust and exceptional service.

Today, we’ve expanded WIT to represent the importance of doing whatever it takes to be the best version of yourself. It’s about helping fellow team members, working together with a common goal of success, and being aligned with our core values. As a member of the Future Automotive Group, each individual contributes to our collective mission, supporting one another and upholding the standards of excellence that Gene Pleau instilled. WIT continues to guide us as we strive for growth, improvement, and continued success in every aspect of our work.